It is with much pleasure that the Marketing Cluster of the University of Glasgow is launching its blog.
After 1,5 years of existence and introspection, we are ready to open up to the world. We hope that you will enjoy reading us and, most importantly, contribute to making this blog an interactive platform. The blog will discuss the latest ideas and advances in the areas of marketing and brand management, consumer behaviour, business-to-business marketing, cross-disciplinary research and methodology.
Happy reading and welcome to the Marketing Cluster blog!